Business reply mail is still how many of us do business at college fairs. We ask students to complete a card before they leave a table or ask them (read beg) to mail it back to us. We have recently began exploring new ways of
engaging students about the college and less emphasis on the information.
Having spent the last three days on the road watching students texting, twittering, or updating their facebook status as they walked by, should I have been asking them to join our College's Class of XXXX group or maybe even become a fan of the college?
- Can access content when they want
- The student can opt-out of the group when desired
- Students are pushed to content and drive analytics
Instead of handing out a business card with a phone and email only should we offer our twitter or
buzzable accounts for questions?
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